Thursday, May 3, 2007

True Religion Apparel Inc. (TRLG)

True Religion Apparel is an upscale Apparel Clothing company. They are best known for their denim apparel. Their target customers are fashion-conscious consumers. Just recently they started expanding their operations by opening Retail Stores to sell their apparel, but it is still just a small part of the company, with just over 3.5% of net sales coming from their retail segment. They also sell their clothing through such upscale retailers such as Nordstrom, Neiman Marcus, and Saks Fifth Avenue.

Bullish Case

1) This is a classic growth slow down stock. They are still growing fast but they are not growing as fast as they were in 2004. Sales are projected to grow just over 20% for fiscal year 2007.

2) Their retail stores are showing good signs, this is one of their main strategies of growth. The gross margin for their retail operations was 46.5%.

3) There are no signs that their apparel is going out of fashion. Sales are at an all time high. Their denim apparel has been a hit all over the world.

4) Their valuation is excellent. Their trailing twelve months price/earnings ratio is just 14.64 and their forward price to earnings ratio for fiscal year 2008 is just under 10. PEG ratio is just .54.

5) Their growth has been phenomenal. Their revenue has grown from $27.7 million in 2004 to $139.0 in 2006 and expected to grow to $167.1 million in 2007 by analysts.

6) Their balance sheet is strong with almost $45 million of cash on their books and no debt.

7) Company wide gross margin increased 166 basis points in 2006 compared to 2005.

8) Great inventory management. Sales increased by over 35% and inventory shrunk by over 6%. Inventory Turnover increased to 14.79 in 2006 compared to 10.2 in 2005.

Bearish Case

1) Upscale clothing is one of the first casualties in the downturn of the economy, people will slow their buying of luxury goods.

2) There have been a lot of clothing fads over the years where styles have come and gone and their companies with them, will TRLG still be around in a decade?

3) TRLG has been in business for not even 5 years. What will happened to them when the current fashion changes, will they adjust on the fly or will they struggle? Are their management and designers talented enough to adapt to the fast changing fashion trends?

4) Their auditor has found some issues with their accounting recently. There could be issues with internal control over financial reporting.


TRLG has been trading in a range for the past 18 months between $15 and $24 a share. Currently it is trading around $15 a share. It is pretty much sitting on 18 month support, a good spot to buy in. $12 looks like the next solid support. The down trend is firmly in place, the 200DMA is above the 50DMA which is above the 20DMA. The 20DMA has been acting as recent resistance. MACD and RSI are pretty neutral right now but they have been showing a bullish divergence.

Volume has been positive. The up days have been on heavy volume and volume on down days has generally been pretty light.


I can't seem to make up my mind on this stock. Both, the bear and the bull cases seem to make sense. My primary concern is TRLG has not been in business long enough to see how it adjust to different trends in fashion. Yes, growth so far is excellent but how will they adapt to a new trend? Their valuations are excellent and they seem to be making the right decisions about expanding their company with the new retail segment and licensing deals they have signed. They have also expanded their distribution. There is no doubt that their denim product that they have been putting out is excellent, but for me there is not enough operating history to start a long position.

Disclosure: I don't have a position in TRLG.

1 comment: said...

True Religion constantly sets the standards for premium denim. With it's rugged tradition, trademark washes and classic fits this product is a must have for any true fashion cowboy at heart.